The person looking for a picture framer has something under their arm: a GAA jersey signed by the team, a degree parchment, a print bought online that arrived in a tube, a child’s painting, a wedding photo that has sat in a drawer for two years. They search “picture framing Dublin” or “frame a jersey near me” and they want three things settled before they come in: roughly what it will cost, how long it will take, and whether you do the kind of thing they are holding. Websites for picture framers in Dublin that answer those three, with photos of finished work, bring people through the door already half decided.
How much to frame a jersey
That is the phone call you get most, and the answer belongs on the site. Framing is priced by size and by what goes into it, so a from price for the common jobs does the work: an A4 certificate, an A3 print, a standard photo, a jersey in a box frame, a canvas stretched, a mirror. State what the from price includes (the moulding range, a mount, standard glass) and what moves it (conservation glass, a double mount, a hand-finished moulding, a very large piece). People will still come in to choose the moulding. They just arrive knowing the ballpark, and they do not ring you to ask it.
What to photograph
A framing shop’s work is everything, and most framing shop sites show a photo of the shopfront. Photograph the finished pieces before they are collected, against a plain wall in good light: the jersey with the number showing, the medals in their box frame, the tapestry stretched square, the three-print set in matching mouldings, the mirror with the wide gilt frame. A close-up of a mitre and a mount corner tells the customer who knows what they are looking at that you cut properly. Add a few of the workshop and the moulding wall, because the choosing is part of the appeal.
List the jobs people do not know you do: canvas stretching, mount cutting on its own, reglazing, replacing a broken frame, needlework and tapestry, memorabilia and medals, mirrors, framing for artists and galleries, trade work for photographers.
The dates that run the year
Framing has a calendar. Communion and Confirmation photos in May and June. Weddings framed through the autumn. Graduation parchments after the conferrings in the autumn and winter. And Christmas, when everything that sat in a drawer all year comes in at once and you have to stop taking work two or three weeks out. Put the cut-off date on the site in November, with the Christmas hours, and take it down in January from the edit page on your phone. Turnaround times go on every page too, and move when the workshop gets busy.
Hours, parking and carrying things
Framing customers arrive with an awkward object, and they want to know where to park and whether you are open on Saturday. The hours, the parking, the door and the number are on the Google Business Profile and on the site, and they match, because a wrong Saturday hour costs you the best day of the week. How to set up a Google Business Profile in Ireland covers getting the listing right.
Instagram suits framing well, and the site links to your account, but the person who searched on Google wants a price and your hours, not a grid. Do you need a website if you have Instagram goes through the difference.
What we need from you
Your from prices for the common jobs and what they include, your turnaround times, your hours and parking, your list of services, twenty photos of finished pieces and a few of the workshop, and your number. Ten minutes in the shop and the site is live within a few days.
Which plan
Essentials, at €499 to set up and €50 a month, covers the site, the .ie domain in your name, the gallery, the hours and prices, the Google listing and a monthly report. Complete, at €1,499 and €100 a month, adds gift vouchers and deposits paid online, a review request when work is collected, and the chat box. Both are laid out on the pricing page. If you also sell prints and cards, the gift shops page covers the retail side.