Someone searching for a dog trainer has usually had a bad week. The puppy is biting the children, the rescue lunges at every dog on the road, the collie will not come back in the park, or the neighbours have complained about the barking again. They type the problem, or ‘dog trainer near us’, and then they do something most trades never see: they check how you train before they check what you charge. Websites for dog trainers in Dublin are chosen on method first, then dates, then price.
Pulling, barking, not coming back
Owners search by problem, not by service name. So the site has a short page for each of the things people actually type: puppy biting and toilet training, pulling on the lead, recall, reactivity to other dogs, separation anxiety, barking, jumping up, resource guarding. Each one says what is usually going on in plain words, what a session or course does about it, how long it tends to take, and a Book or Enquire button. Nobody needs to read all eight pages. They need to find theirs.
That structure also answers the question the owner is quietly asking, which is whether you have seen their problem before. A page that describes their dog back to them is worth more than any list of qualifications.
Your method, said plainly
People choosing a trainer are often choosing between approaches, and they have read a great deal online already. Say what you do and what you do not do in a few sentences at the top of the about page, without the jargon and without the argument. Then say where you trained, what you are a member of, and how long you have been at it. Then let the videos do the rest: a minute of a real dog in a real session, before and after, says more than a page of text. Short clips from your phone are fine. Owners trust what they can see.
Classes: dates, places, venue
A trainer’s calendar is courses with start dates and limited places, one-to-ones in the owner’s home or your field, and the occasional workshop. The site carries all three. For a course: the start date, the night, the venue with parking, the number of places and how many are left, what to bring, whether the dog comes to the first night, and the price. The owner books a place, pays the fee or a deposit, and gets a reminder before the first class. When it is full, the page says so and offers the next one.
One-to-ones book by the session, with the area you cover for home visits. The mechanics are in how to take online bookings, and the deposit side, which matters for a course that costs real money, is in how to take deposits online in Ireland. A clear line on what happens if the owner misses a week protects you both.
January puppies and September routines
The Christmas puppies reach class age in January and February, and the puppy course fills itself if the dates are on the page by December. Spring is recall and lead work as the evenings stretch. Summer is quiet for classes and busy for one-to-ones, and for separation work as holidays change the routine. September brings the owners whose dog’s behaviour fell apart over the summer, and the dark evenings push classes indoors, which changes the venue. The edit page lets you move dates and venues yourself, from your phone, the day they change.
Working alongside the other dog trades
Trainers get referrals from vets, groomers and walkers, and send dogs back to them. A line on the page about who you work with, and the problems you refer on (a dog that needs a vet check before training starts), reads as honest. The dog walkers page shows how we build for the neighbours in your trade, and if you want the sites linking to one another, we do that.
What we need
Your approach in your own words, your training and memberships, the problems you take and the ones you refer on, your courses with dates, venues, places and prices, your one-to-one prices and areas, a few videos or clips, photos of you with dogs, and your cancellation terms. If you have a waiting list for puppy classes, tell us and we build the page around it.
Plan and price
Complete is €1,499 to set up and €100 a month, and it carries the course bookings, the deposits, the card payments and the review texts. Essentials is €499 and €50 a month for a trainer who wants the pages, the dates and the Google listing and will take bookings by phone. The pricing page compares them.